Program Marketing Coordinator

What You’ll Do

The individual selected for this position will support the Marketing Manager in the planning and implementation of strategic marketing for both agency and programs that support the mission and vision of Action for Children by expanding awareness, engaging the public, and attracting new audiences– both donor and program participants.

The Program Marketing Coordinator will work closely with teams across the agency to develop and execute marketing campaigns that increase awareness of the organization’s programs and mission. The ideal candidate will have a strong background in marketing, a passion for non-profit work, and the ability to collaborate with team members to create compelling campaigns that resonate with target audiences.

Key Responsibilities:

• Manage the development and execution of program marketing campaigns: Support program teams in creating and implementing marketing campaigns that align with the organization’s mission and goals. This may include email marketing, social media marketing, digital advertising, event marketing, and other marketing channels.
• Assist in managing marketing budgets: Support the program teams in managing the program’s marketing budget to ensure that resources are allocated efficiently and effectively.
• Assist in analyzing and reporting on marketing metrics: Assist in analyzing marketing data to measure the effectiveness of campaigns, identify trends, and make data-driven decisions to improve future campaigns.
• Assist in developing and maintaining brand messaging: Assist in developing and maintaining a consistent brand message across all marketing channels to increase brand awareness and recognition.
• Collaborate with internal teams: Work closely with the development team to ensure that marketing campaigns align with fundraising efforts. Collaborate with other internal teams to ensure that marketing efforts support the organization’s overall mission.
• Support documentation: Work closely with teams to document program events and activities, and maintain an accurate record of marketing assets and orders.